Sunday, 12 April 2015

The rise of community media – and why social networks don’t work

Social media is broken for most of us. The myth of it being a democratic or meritocratic system isn’t holding up to scrutiny.

To my utter amazement, media companies and journalists continue to bolster the mediums that lead to the marginalization of their organizational influence and the commodification of news. Facebook and Twitter’s “divide and conquer” strategy gave power to writers and removes the need for the parent media company’s platform.

What I saw was that many intelligent, thoughtful people were moving their deeper discussion off social networks on to a new type of social platform. This movement became validation of the larger problem — the canary in the coal mine that social media wasn’t the panacea that many claimed.

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